Food markets

LONG! LONGER!! LONGEST!!! (Tornado Potato)

ロング・ロンガー・ロンゲスト

Harajuku · near Harajuku (JR) / Meiji-Jingumae (Tokyo Metro)

The confirmed home of the 'tornado potato' on Takeshita Street. The brand sells 'Japan's longest' snacks inside the pastel CUTE CUBE HARAJUKU building, with a second nearby Harajuku branch in the RYU Apartment building (same building as Totti Candy Factory). A third branch exists at Fuji-Q Highland (Yamanashi — outside Tokyo).

Why children love it: A whole potato spiralled into a giant crispy tornado on a stick, plus outrageously tall ice cream and cotton candy — pure spectacle and very snackable while walking.

A child holds a spiral tornado potato on a stick on a Harajuku street in Tokyo.

Official site & hours →+ Add to my itinerary

Best for: Toddlers (2–4), Primary (5–11), Teens (12–17), Adults
Time to allow: 0.25h
Opening hours: 10:00–20:00 (per official longest.jp / MoshiMoshi Nippon); no fixed holidays
Price: Tornado potato in three lengths — Long 32cm / Longer 42cm / Longest 52cm. Older listings quoted roughly ¥500 / ¥650 / ¥800 respectively (tsunagu, ~2019) — treat as indicative only; confirm current prices in-store.
Booking: Usually walk-in
Indoor / weather: outdoor
Confidence: Well-corroborated

Editor’s note: Address for the main store confirmed as Jingumae 1-7-1 (CUTE CUBE HARAJUKU 1F) via official site; one secondary source lists 1-7-3, so double-check the exact unit. Prices are the least-certain field — verify on arrival.